It is increasingly becoming evident that companies out of the urge to attract customers/make quick profits are resorting to gender insensitive adverts that undermine the woman. The case to note is the recent "Double Delight" Bonus Advert by Warid Telecom - Uganda where a man is given a bonus wife after his wedding as seen news papers, Warid Website, billboards and aired on radio stations commercials. Such adverts belittle and portray women as property or gifts to be exchanged as tokens of appreciation or enticement. Not mentioning their moral influence to the young generation and society at large.
We must hold Warid Telecom and other like minded companies accountable for such gender insensitivity to prevent the effects such adverts can cause and make sure they are corrected.
Tell Warid Telecom to withdraw the "Double Delight Advert" in the interest of protecting women and its future influence on the young generation and accept full liability for its mistake.
Take Action Now! Sign The Petition! Stop this Advert!
Petition: To Warid Telecom
Submitted By: Women of Uganda Network (WOUGNET)
Date: 20th, January, 2010
It is increasingly becoming evident that companies out of the urge to attract customers/make quick profits are resorting to gender insensitive adverts that undermine the woman. The case to note is the recent "Double Delight" Bonus Advert by Warid Telecom - Uganda where a man is given a bonus wife after his wedding as seen in news papers, Warid Website, billboards and aired on radio stations commercials. Such adverts belittle and portray women as property or gifts to be exchanged as tokens of appreciation or enticement. Not mentioning their moral influence to the young generation and society at large.
We must hold Warid Telecom and other like minded companies accountable for such gender insensitivity to prevent the effects such adverts can cause and make sure they are corrected.
Tell Warid Telecom to withdraw the "Double Delight Advert" in the interest of protecting women and its future influence on the young generation and accept full liability for its mistake.
We (the signatories of this petition) demand that you withdraw the "Double Delight Advert" from being aired on any media and from the billboards all around the country because it is offensive to women!
