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Events, Promotions and Media:
How Petitions Work Within Larger Campaigns

We’ve already discovered the best practices for making your petition a powerful tool for social and legislative change. Assuming your petition has been carefully researched and clearly written, how do you put it to work in the best ways?

A petition can serve as the centerpiece to your campaign OR as a way to boost visibility of an existing campaign.

Lacey Kohlmoos, Online Organizing Strategist, Care2 Petitions
Lacey Kohlmoos,
Online Organizing Strategist

“Sometimes a petition is all you need to make change happen.”

More often than not, your Care2 petition functions as an important piece of a larger puzzle. No matter if your petition is the centerpiece or not, a petition is a great way to show decision-makers that you’re not alone in wanting change.

But sometimes change doesn’t come with just a petition, so here are some of the most powerful ways that you can pump up the volume of your campaign.

Read on for road-tested tips from our staff to get the most mileage out of your efforts.

Rallies, Marches and Live Meet-Ups

how to create a successful petition campaign

One way to raise attention for your cause is to gather existing supports of your petition to rally in person, ideally at or near the office of your target. A rally of supporters around your campaign is a great way to attract media attention.

Before your rally, try to get in touch with your target by calling his or her office and asking them if they have seen your petition. Request a meeting with them so you can respectfully deliver your petition. Having a meeting with your target is the perfect opportunity for a rally of public support.

Even if you don’t have a meeting, an in-person rally is likely to get your target’s attention.

Involving the Media

Use your petition as a way to reach out to local newspaper, TV and radio reporters. Reach out to contacts (typically posted on the outlet’s website) and let them know about your cause and the momentum of supporters. They’ll listen!

Julie Mastrine, Social Media Manager, Care2 Petitions
Julie Mastrine,
Activism Marketing and
Social Media Manager

“A petition can be a really powerful anchor for a full-fledged media campaign.”

Chances are, your target is sensitive to public opinion. Having your issue covered in the media shows the target that support is growing and that they are standing in opposition to a segment of the public. Nobody wants to be seen as the bad guy, so getting the press involved can be the difference in making your target feel the pressure.

Need an example of excellent media involvement? Check out this petition to Disney to recognize children with Downs Syndrome in their films and TV shows. Once the press release was sent out, national news agencies picked up the story and raised significant awareness for the cause!

Online Awareness and Meet-Ups

Rallies are no longer confined to physical locations. Forming a Twitter group, a Facebook group, or finding like-minded people in online forums is an excellent way to promote and share your petition and boost awareness.

Use your petition as a way to stay connected with your supporters. Care2 petitions have a built-in feature to update your petition and alert your supporters of new developments.

Julie Mastrine, Social Media Manager, Care2 Petitions
Julie Mastrine,
Activism Marketing and
Social Media Manager

“When you update your petition, an email is sent to all signers within 24 hours. This can be a great way to keep supporters in the loop on campaign developments, invite people to on-the-ground events, or just encourage them to share the petition with their family and friends.”

Don’t forget to utilize Care2’s resources. Our platform supports your entire campaign effort. Send an e-mail to if you need more advice. Our campaign staffers will answer questions you have about initiating a rally or petition delivery event, the best ways to reach out to your family and friends, and we may even add your petition to our e-mail newsletters to our amazing supporters!