It seemed to happen overnight. Out of nowhere, La Croix gained a near cultish following. From never having heard of the brand to seeing it at every grocery store, every party, and all over social media, it's safe to say that people are obsessed with this sparkling water.
I drink it all the time!But with news that the beverage might not be as natural as it claims to be, is La Croix's reign finally over? Well, that depends on how the brand responds.Please sign this petition asking La Croix's parent company, Natural Beverages, to be transparent with consumers about the sparkling water brand's ingredients.
La Croix claims to be flavored with natural essences, containing no calories or artificial flavors, but not everyone is convinced.
Based on testing, a class-action lawsuit argues that La Croix actually "contains a number of artificial ingredients, including linalool, which is used in cockroach insecticide." Ewwww.
The company denies all allegations, but that is not enough. If we all are going to continue to enjoy the beverage — which I want to because it's delicious! — we need real transparency.
Please join in urging Natural Beverages to come clean about what exactly is in La Croix now!
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