Bring Poppy Merchandise To Hot Topic

Youtuber and musician Poppy's merchandise should be sold at Hot Topic. Not only is Poppy certainly popular enough to merit sales at this store, she also fits the demographic well and would attract a different and larger audience for the franchise. Poppy's merchandise has already been designed, simplifying the process of selling it, and the buying process would additionally become easier. Poppy could regain any recent loss in sales as well as allow other small artists' items to be sold in Hot Topic. Overall, this decision would be highly beneficial for not only the store and Poppy, but also frequent Hot Topic shoppers and Poppy fans.

First of all, Poppy is becoming increasingly popular. She is earning interviews from bigger companies, going on tour, gaining her own YouTube series, and winning at a variety of award shows. She has amassed over 300 million views including her main 'Poppy' channel and her Vevo affiliated channel, and her music video for Lowlife currently sits at 39 million views. Her tour dates often sell out quickly and she's simply been rising in popularity very rapidly in the past few years. With this growing fame, there has been an increasing amount of ways to profit regarding her upcoming success, and that is where the Hot Topic company could come in. Selling Poppy's merchandise at Hot Topic stores would certainly be a wonderful financial decision for the franchise, and may even gain the store a wider audience.

Secondly, most of Poppy's merchandise- excluding the items sold on tour- can only be bought online. The process has been described as tedious, and the wait to receive merchandise is often treacherously lengthy. If Hot Topic were to begin selling her merchandise, the time spent waiting as well as sizing unsureness and other online purchasing concerns would disappear, since it would become much more common to buy her merchandise from the store.

Furthermore, Poppy is very active with her fans and has already released a wide variety of merchandise for them. This means that the company would not have to come up with anything; the designs would already be there. The merchandise would be able to reach the market faster, due to the lack of a complex process. This is also an opportunity to create Hot Topic exclusive merchandise for Poppy, which would attract many of Poppy's fans in search of exclusive items.

Poppy is an upcoming artist in the pop genre. Hot Topic is generally an alternative and rock music based store, and the introduction of a new type of music would gain the franchise profit and many new shoppers. The business would also be able to attract different shoppers who could potentially become interested in the other fandom merchandise that is different from Hot Topics' usual demographic which the business sells. Some matching merchandise that Poppy fans are likely to buy is Pusheen (Which the company is really trying to push right now!), Bananya, Melanie Martinez, and of course, their ever-growing pastel clothing line.

Speaking of Melanie Martinez, it's no secret that her sales have dropped in the midst of her recent scandal. This decrease in her fans shopping at Hot Topic would be a great chance to bring in someone's merchandise with an aesthetic similar to Martinez. Hot Topic would therefore not lose the shoppers that had come in for Melanie Martinez merchandise- they may even gain more.

Finally, this means that Hot Topic would be supporting a smaller creator who is just reaching fame. This would allow the project to gain more fame, and the cycle of Poppy's success and Hot Topic's success would thrive. That also opens the doors for many more artists that Hot Topic can help create a merchandise line for. Billie Eilish and IDKHBTFM are two prominent examples of artists reaching increasingly growing fame which Hot Topic cannot reach as they are not open to smaller bands and artists such as Poppy. But with adding her merchandise into Hot Topic, the store will be able to profit in less noticeable ways- less noticeable for now, of course.

Ultimately, this is one of the biggest opportunities for Hot Topic that is highly possible to be achieved; Getting Poppy's merchandise into the store would allow Hot Topic to benefit in so many ways from her increasing fame. Her popularity would boost the store's sales to the moon, and because Poppy's merchandise would be able to be purchased in stores, Hot Topic could gain many new shoppers- Ex Melanie Martinez shoppers no longer leaving the store behind and Poppy fans discovering all that Hot Topic has to offer. As it opens the doors for new creators, we truly believe that this is a cause to support.