People need to learn how to step up and shame the people around them who are acting rudely and insolently. If we encourage everyone, especially the people who manage locations and venues where strangers often interact, to become intolerant of uncivilized and "jackass" behavior, we will absolutely see a better world. Through the negative reinforcement of shaming those who act insolently, we as a community will create a more civilized and well-mannered society.