Support Which? - Tell Supermarkets to Price It Right!

Ever wonder if your supermarket 'bargain' is quite as good as it seems? You're not alone. Which? is campaigning for better unit pricing in supermarkets, so that people can easily spot which item offers the best value.

The unit price is the price of food in a consistent measure, such as per litre or kilo. Right now it's hard to spot the best value products because this information is not always clear or consistent. For example, is a 600g jar of mayonnaise for £3.49 better value than a 400g far for £2.50? With clear unit pricing the answer would be obvious.

In November a bill will be presented to parliament calling for better unit pricing. Sign our pledge to show the government that this matters to us, so that they'll agree to make the bill into law.

Support the Which? campaign on unit pricing, and make the supermarkets price it right.