Tires are killing our forests. Natural rubber is grown on plantations around the world and 70% of that rubber is used in tires. Unfortunately, without significant changes to the way rubber is harvested, natural forests the world over are in danger. That means no habitat for endangered animals like the tiger, and it means more threat from climate change.
Tire companies, like Michelin, are putting forward a platform that claims to be a global solution to support deforestation-free rubber. The only problem?
They're not going far enough. Rather than a real, long-term solution, these companies are heading towards greenwashing. We can't let them get away with it.
That's why we're putting pressure on these companies to do more. But we can't do it alone.
Mighty Earth has launched an international campaign to hold tire companies accountable. Will you join us as we urge these corporations to do more to stop deforestation?
Dear CEO Jean-Dominique Senard and Michelin Executives,
The production of rubber is a growing driver of deforestation across Africa and Southeast Asia. The natural rubber used in tires endangers animals like gibbons and elephants, and forces people off of the lands they've lived on for generations. Deforestation also causes massive amounts of carbon emissions and, at a time when urgent action is needed to avoid the worst effects of climate change, corporations must step up to the plate and lead where governments are failing.
Michelin, as one of the largest tire companies in the world, is in a unique position to lead the world into a future where deforestation and natural rubber production are no longer intertwined.
With our climate, vital ecosystems, and human rights at stake, it is essential that the tire industry — as the largest consumer of rubber worldwide — act to address this issue on a global scale. Unfortunately, current attempts by the tire industry to adopt a global platform on sustainable natural rubber leaves key stakeholders, like non-governmental organizations and small-scale farmers, out of the decision-making room. This approach, bolstered by the Tire Industry Project, of which Michelin is a member, threatens progress and would certainly lead to greenwashing and even more destruction.
The time for action is now. Michelin has already demonstrated a commitment to addressing this issue. We urge you to take the next step to ensure this global platform's success by taking a stand against greenwashing.
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