More than 3,000 elephants used as entertainers in Asia face endless suffering. Sadly this number is rising. The demand for wildlife holiday experiences is driving the cruel animal entertainment industry.
Don't be part of these cruel practices. If, as many New Zealanders, you are making travel plans for the holiday season, pledge not to ride an elephant and not to watch elephant shows.
Many tourists ride elephants or visit elephant attractions because they love these beautiful animals. The awful truth behind the treatment of elephants used to entertain tourists is hidden from sight.
To suit the entertainment industry requirements, all wild or captive-bred elephants are isolated, chained and abused until their spirits are broken in a barbaric training method called the "crush". And the cruelty doesn't stop there. Elephants are controlled with fear and pain so that they'll perform and take people on their backs.
You have the power to reduce that demand and change the industry now. You can help convince travel companies and tour operators to stop promoting attractions that profit from elephant cruelty.
Sign this pledge to tell the tourism industry you won't stand for elephant cruelty. Wild animals belong in the wild, not captive for our entertainment.