The Democratic Party won an incredible victory this month in an unlikely place -- Alabama! Democrats can keep winning, but only if all of us stay engaged leading into 2018. Add your name right now if you're ready to elect Democrats nationwide.
With your help, here are three things we did that made a huge difference in the Alabama race:
Boots on the ground
We were on the ground early. We recruited organizers from the base communities that we needed to organize in, and they got to work recruiting volunteers, knocking doors, organizing rides to the polls, and getting out the vote on campuses. On Election Day, we had a diverse team of 30 embedded in the campaign and in the community – and we knocked on 325,000 doors in just seven weeks.
Investment in local leaders and programs
We knew African-Americans - particularly black women - and millennials would be key to victory, so we listened to leaders on the ground about how to organize those communities. We not only supported and amplified their programs, we put resources behind those leaders and programs. This included a program to mobilize black women in Jefferson County, to engage faith communities and religious leaders, and the #WeVote turnout campaign in north Alabama.
Data infrastructure to win
In today's modern world, campaign data can make the difference between a win and a loss. We made a 5-figure investment into the data infrastructure so Doug Jones had the voter contact information necessary to turnout voters. This data enabled us to run a full-scale digital program, including 1.32 million phone calls made and more than 1 million text messages sent.
Now it's time to replicate this success across the country. The new DNC is about making sure Every ZIP Code Counts and that we are winning from the school board to the Oval Office. We know what it takes to win: boots on the ground, investment in local leaders and programs, and the best data infrastructure.
We are counting on your support to elect Democrats up and down the ballot. Add your name today to help Democrats keep winning in 2018.
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