Demand CBS Pull Anti-Choice Superbowl Ad

  • by: Care2.com
  • recipient: Nina Tassler, President, CBS Entertainment
CBS has always had standards for what kind of advertisements it will show -- especially during the Superbowl. The network has rejected ads from MoveOn.org, PETA, and the United Church of Christ among others on the grounds that their content is too controversial.

But there's something wrong with CBS's definition of "controversial." This year, the network approved an ad produced by the ultra-conservative group Focus on the Family attacking a woman's right to choose.

Demand that CBS pull this incredibly controversial and insensitive ad from the Superbowl line-up.

The Superbowl is the most-watched television program in the country, giving anti-choice voices an enormous audience to broadcast their idea that a woman doesn't have the right to make decisions about her own body. To top it off, CBS has no plans to run a pro-choice ad to balance the two sides of the issue.

Stand up for a woman's right to decide what she does with her own body. Tell CBS to axe the Superbowl ad from Focus on the Family.
Dear Ms. Tassler,

I am writing today because I am appalled at CBS's poor judgment in approving an anti-choice ad to be aired during this year's Superbowl. Electing to show an ad from an ultra-conservative group like Focus on the Family, without a corresponding voice from from a pro-choice group, is reckless, irresponsible and disrespectful toward women.

CBS has always had standards about what types of ads it shows, especially during blockbuster events like the Superbowl -- the most watched television program in the country. Giving a voice to a group who wants to deny women the right to makes decisions about their own bodies, while also denying ads from other groups such as MoveOn.org, PETA and the United Church of Christ on the grounds that their messages are too controversial, shows a clear, unethical bias.

[Your personal comments will be added here]

I am deeply disappointed in CBS's decision. I ask that you reconsider your approval of the anti-choice Focus on the Family ad, and pull it from your Superbowl line up.

Sincerely,
[Your Name Here]
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