There's a hidden secret behind some faux-fur items. Your lovely bobble beanie might say 'faux fur', but it could easily be dog or cat fur.
Although it's illegal in countries such as Australia, the US, the UK, and much of Europe to sell dog and cat fur, the hidden truth is that millions of cats and dogs are slaughtered every year in China to supply an increasing global demand for fur. Fur trim is so popular in the West, and while we might think of it as an off-cut or a by-product of the meat industry, in fact it's a self-sufficient industry. ACTAsia estimates that in one wholesale market alone, 14 to 21 million dog pelts are traded each year.
Pledge to not buy fur products – it may not be what you think it is. You can help end this trade and educate yourself and your friends and family that labels can lie.
How you can help: