Mastercard is promoting elephant riding through some of the world's busiest airports in Asia. The ad depicts a few tourists riding elephants close to a temple and is promoting elephant riding as a cool and must-do experience in Asia.
What the Mastercard's ad isn't depicting is the true stories of suffers, tortures, psychological and physical damage and a life-long of slavery for these poor animals. The life that is sentenced to beating, entangling, until she breaks down. Until she doesn't have any will, Until she doesn't have any hope, until she accepts THE BREAKDOWN. What has she done to deserve this life-long punishment??
1- immediate removal of all the billboards, posters or any advertising material that contains animal abuse
2- publicly condemning elephant riding as a form of animal abuse and publicly apologizing for these ads
3- donating the same amount Mastercard spent on this abusive campaign to elephant sanctuaries that house retired abused elephants OR 12 million USD, whichever is more.
4- officially supporting charities that fight against elephant riding
5- funding release of 400 elephants from elephant riding facilities through Southeast Asia
6- @Mastercard stops supporting all forms of animal abuse such as zoos, animals riding, etc