At the annual Yulin Dog Meat Festival, Fido isn't a pet, he's food. Since 2009, the 10-day festival has been responsible for the slaughter of thousands of dogs per year.
This year's festival is coming in a little over a week and at least a thousand dogs are expected to lose their lives in the most horrific way. Dog meat consumers believe that the meat tastes better when dogs have more adrenaline in their blood — so dog butchers will often torture dogs to death in order to increase their adrenaline flow. Dogs are beaten, burned alive with blowtorches, or tossed into boiling pots of water.
Thanks to public outcry, both within China and around the world, the festival's popularity has decreased and restrictions have been set, leading to fewer dogs being slaughtered. But this pressure must continue if we are going to succeed in ending the festival for good. That's why we're calling on dog food brand Pedigree to use its platform and speak out against the Yulin Dog Meat Festival.
Pedigree, whose motto is "We're for dogs," has a huge presence in China. Their parent company Mars Pet Food, was the "world's first professional pet food manufacturer to enter China", founding their Pedigree factory more than 20 years ago in the town of Huairou. Since then the company has been recognized as "the Most Influential" pet care company in the nation. Pedigree has a real chance to show that it is "for dogs" by standing up for the thousands of dogs that are about to be slaughtered. Please sign this petition urging Pedigree to take a stand against the Yulin Dog Meat Festival.