Windex is running an ad campaign ridiculing birds because they fly into windows and get maimed or killed. The birds say, "Don't clean your windows!" This campaign laughs because up to 100 million birds a year are killed by collisions with windows, according to the Cornell University Website.
Inronically, Cornell University's graduate school of management is sponsored by SC Johnson, the owner of Windex.
Windex needs to help raise awareness of the devastating number of birds that are killed each year, many songbirds, as a result of the windows in our buildings. Our birds are in terrible jeopardy and decline as a result of climate change, habitat destruction, and agriculture, to name a few. Is there anyone who has not heard the frightening sound of a bird slamming into their window, and watched as that bird died? Skyscrapers are particularly deadly, as they are up in the flyway of our migrating birds, and many dead birds are found on the sidewalks below every day.
For more information:
http://www.abcbirds.org/newsandreports/BirdFriendlyBuildingDesign.pdf
We are asking Windex to put educational information into their advertising campaign stating that many millions of birds are killed each year because they fly into windows. Also we are asking them to give 1% of their proceeds to bird-friendly building design, and to give free bird-friendly holographic window decals attached as a gift to every purchase of their product.
