Demand PepsiCo to remove its destructive Dale Earnardt Jr. Ad

I have just seen an ad for Diet Mountain Dew that portrays Dale Earnhardt, Jr. driving a stock car through wetlands, tearing up a marsh and flattening and scattering wildlife.  Our environment is on the brink of destruction, and this ad glamorizes the pointless destruction of wetlands. This kind of mindless, destructive behavior is antithetical to the conduct of responsible hunters and non-hunters alike.

Pepsico, we challenge you to buck the growing trend of declaring war against nature, and remove the ad immediately from circulation.  We also encourage a donation to an appropriate environmental concern to counteract the destruction of wetlands.

If you haven't seen the video, find it here.