Formula 1 has a huge fan base among kids and teens, and they're partnering with brands like Disney, Lego and Hot Wheels to expand this youth audience even further.
At the same time, tobacco companies are reaching millions of these young fans by sponsoring F1 teams to promote their nicotine pouches – products that are rising in popularity among young people. Philip Morris International is sponsoring the Ferrari team to promote its Zyn pouches, while British American Tobacco sponsors the McLaren team with its Velo brand.
By allowing tobacco companies to promote their harmful and addictive products on cars and drivers, F1 is complicit in the tobacco industry's efforts to hook kids. This must end.
Sign this petition to send a message directly to the governing body of Formula 1.