Petition to Empower Small Studios with Affordable Pilates Equipment

The Goal: We believe that every Pilates studio in Australia—no matter how big or small—deserves access to high-quality, affordable equipment. This petition seeks to open up the market for small and independent studio owners, home-based instructors, and fitness professionals across the country who want to bring the benefits of professional-grade Pilates into their spaces without facing unrealistic costs. Our goal is to advocate for better access to durable, easy-to-use, and competitively priced equipment, so more people can experience the power of Pilates—whether in a home garage, a small-town studio, or a boutique wellness centre in the suburbs.

The Problem: For too long, access to professional-grade Pilates reformers has been limited to those with deep pockets or well-established facilities in metro areas. Many passionate studio owners, independent instructors, and home fitness lovers in smaller towns or regional parts of Australia feel excluded from the market. It's not because they lack dedication or knowledge—it's the cost of equipment that creates the barrier.

Pilates reformers are known for their quality, but that quality often comes with a high price tag. When a single machine can cost as much as a small car, it becomes incredibly difficult for new or small-scale studios to get off the ground. Even those who have managed to start their business often struggle to grow, update, or replace their equipment. As a result, their offerings may not keep up with client expectations or industry standards, making it harder to retain members or attract new ones.

It's not just studio owners who are impacted. Clients feel it too. In areas where there are fewer Pilates studios, people looking to build strength, recover from injuries, or simply enjoy mindful movement don't always have access to the same quality of classes found in city centres. That lack of availability can make Pilates feel like a luxury when it should be an accessible path to wellness.

At the same time, home fitness has surged in popularity, with more Australians investing in health and well-being from the comfort of their own homes. But again, the cost of studio-grade equipment places reformers out of reach for most individuals. And even when someone is ready to invest, limited local suppliers or expensive import fees make the process even more complicated.

This gap in the market not only slows the growth of small studios but also limits the reach of the Pilates community as a whole. The passion and dedication are there. The demand for reformers is growing. What's missing is a way to meet that demand with realistic options that don't sacrifice quality, reliability, or user experience.

The Solution: We are calling for greater industry support, pricing transparency, and the development of affordable reformer options that meet professional standards. Manufacturers and suppliers can make a real difference by offering customizable packages that suit smaller studios or solo practitioners. Financing options, flexible payment plans, and region-friendly distribution can help bridge the gap and create a more inclusive Pilates landscape across Australia.

Affordable equipment should not mean cheap or unreliable. It should mean smart design, high performance, and flexibility that supports growing studios and home fitness spaces alike. Companies already creating durable, high-quality reformers can lead the way by making them more accessible to a wider market. Small studios shouldn't have to compromise on quality just because of their size or location.

Core Collab is one example of a brand moving in the right direction. Their range of reformer Pilates machines is built with versatility in mind, offering reliable, beautiful machines that work in both professional and home settings. As more companies follow this path, the dream of owning or running a small Pilates space becomes more achievable for Australians everywhere.

Sign this petition to show your support for affordable, accessible Pilates equipment—and help empower the next generation of small studio owners and fitness professionals across the country.