The commercials are being aired on primetime television and although they are not meant for young children are still being viewed by them. They need to come up with another way to "scare" smokers into quitting and not give little children nightmares.
Although I find your commercials effective and appreciate on what you are trying to do I think that the target audience is inappropiate especially when it comes to small children. I am respectively asking that these commercials should no longer air due to the visibility on primetime channels to small children.