In 2015, Grupo Bimbo—the world's largest bakery—publicly committed to going 100% cage-free by 2025. For nearly a decade, the company has benefitted from the goodwill and positive publicity generated by this promise—positioning itself as a leader in animal welfare—while failing to take the steps necessary to meet it.
Now, with the 2025 deadline here, Grupo Bimbo still has no public plan for how it will achieve this goal globally. Millions of hens will remain trapped in tiny wire cages, unable to walk or spread their wings—despite the company's public pledge to end this cruelty.
Battery cages are so cruel they've been banned in many states and countries. Yet Grupo Bimbo—maker of household brands like Entenmann's, Thomas', Sara Lee, Oroweat, Takis, Marinela, and Arnold Bread—continues sourcing eggs from these filthy, inhumane systems while still claiming credit for a pledge it appears unwilling to fulfill.
This is a defining moment for Grupo Bimbo's leadership. Sign the petition calling on CEO Rafael Pamias to take a stand: release a credible, time-bound plan for keeping your promise to animals.
Mr. Pamias,
In 2015, Grupo Bimbo publicly committed to sourcing 100% cage-free eggs globally by 2025. For the past decade, this pledge has bolstered the company's reputation, positioning Grupo Bimbo as a leader on animal welfare.
Yet with the 2025 deadline here, the company still has no global, time-bound plan to meet its commitment, including in emerging markets. Millions of hens remain confined to battery cages—systems so cruel they've been banned in many countries and U.S. states.
Grupo Bimbo products—including Entenmann's, Thomas', Sara Lee, Oroweat, Takis, Marinela, and Arnold Bread—are staples in households worldwide. Consumers deserve to know these familiar brands are not linked to animal cruelty hidden behind a broken promise.
I urge you to take a clear and immediate position: publicly release a credible, time-bound plan to achieve your 2025 cage-free goal in every region where the company operates. Without this transparency and action, your company will continue to profit from a broken promise at the expense of animals and consumer trust.
The public deserves honesty. Grupo Bimbo must not use a decade-old pledge as a PR shield while hens continue to suffer.
Sincerely,
[Name]
