Remove/Relocate the electronic billboard below the Dairy Queen sign

The electronic billboard being used by Dairy Queen, under the franchise sign, is excessivly bright and flashes, changing in intensity, very frequently.  It's placement right next to HWY30 is a dangerous distraction to drivers during the dark hours and even more so compounded with inclement weather.  This sign either needs to be removed, relocated to a spot not directly in a driver's line of sight, or reduced in intensity and frequency in which it changes messages.