Stop the use of non human Primates in adverts
After the outrage caused by the Costa advert 32 Red have followed hot on their heels with this blatant misuse of Macaques to promote online gambling.
It is apparent throughout that they are stressed, particuarly 20 seconds into the advert where one of the Macaques crouches down in a defensive position - clearly highly aggrivated.
Primates are intelligent, complex animals deserving of dignity and respect.
We the undersigned believe that it is time to take responsibility for the mistake that your company has made in choosing to use primates as performers in your current TV advert by pulling the advertisement and pledging that you will not make the same mistake again.
We very much look forward to your doing so!
Thank you for your time in reading our letter.
