We demand an end to Northeast Institute of Cannabis advertising immediately

Recently sports radio WEEI has aired advertising for the Northeast Institute of Cannabis. According to their website "Each week, the WEEI Sports Radio Network reaches more than 900,000 men and women across Massachusetts and throughout New England." It also states that 20% of these listeners have attended a High School sporting event in the past year.

These numbers indicate there is a high likelihood that childen will be exposed to this advertising. Although not directly targetting minors, we have learned through tobacco advertising that indirect effects of marketting are significantly correlated with higher use rates in teens. Teens are highly suggestable and exposing them to advertising of a product that can have significant consequences on their physical and mental health is dangerous and irresponsible.

We the undersigned demand WEEI immediately pull all advertising from the Northeast Institute of Cannibas and refrain from all similiar ads in the future