I'm a Celebrity Get Me Out of Here, ITV - Help ban this cruelty to animals

ITV's I'm a Celebrity show uses live animals in their 'bushtucker trials' where contestants either eat them whilst still alive or undertake a task where live animals are used to make the task 'unpleasant'. The result, in my opinion, is considerable cruelty to and exploitation of these animals. Not only does this show a blantant disregard for wildlife but it teaches the public and children that it is acceptable to abuse and exploit these animals in the name of entertainment. ITV use consultants and handlers that they claim protect these animals, but how can they when parts or all of these animals are eaten and you can clearly see on the show that they must be injured or distressed??? Please make ITV aware that this is unaccceptable in a country where animal abuse is supposedly illegal.