Pledge to eat less meat to help animals and the planet

Eating less meat has tremendous benefits on the lives of farmed animals, your health and the planet. If we want to fight climate change and improve animal welfare, we need to dramatically reduce our consumption of meat. That means switching to delicious and nutritious plant-based alternatives and to other protein sources such as 'clean meat.'

By reducing the amount of cruelly-produced meat you eat, you will not only help your health and the planet, but also the millions of farmed animals suffering on factory farms every day.

Take the pledge now to eat less meat today!