We look to Trader Joe's to have our back when it comes to pure, simplistic ingredients in their foods. We specifically shop there because it helps us to stay on track when it comes to eating healthy on a budget. Markets like the new Thrive Market (which is growing fast) are starting to understand what the health enthusiast wants to consume, which is only pure and identifiable ingredients.
Vague ingredients called supposedly "Natural Flavors" can set off allergies or trigger flairs in autoimmunity, and are not healthy for the human body. Many people who try to eat clean, simple, healthy foods specifically avoid these mysterious, undisclosed ingredients. That's why we're calling on Trader Joe's to help us.
We see that TJ's is a leader in understanding that their customers desire purity and affordability, but this secret addition of "natural ingredients" keeps popping up in their foods.
I am hoping our voices can come together and we can ask them together to stop including these vague and non-specific lists of unexplained "natural flavors." We know these ingredients are coming from a science lab and not from the earth. But we don't know exactly what they are.
Could they be GMO products? Could they contain pesticides or herbicides? We have no idea. What we do know, though, is that we do not want those ingredients in our food system any longer.
We are trusting that Trader Joe's will listen to us and our voices. The solution would be for them to choose to be the first establishment willing to disclose exactly what "Natural Flavors" really are and where they comes from, and also to intentionally refuse to use or allow it in their products.
We love Trader Joe's and hope to continue being regular customers if they hear us and change. Sign the petition if you want Trader Joe's to be more transparent and eliminate mysterious food ingredients!